WHO THIS IS FOR
Whether you're just starting out on Etsy, Amazon Merch, or Shopify - or you've been at it a while and your sales have stalled - this membership is built to help you create designs that actually sell.
The focus is simple: better designs, smarter strategy, real support. Not a course you buy and forget. An active community with live coaching every week.
MEET THE TEAM
When you join, you don't just get me. You get a full crew.
Jay De Souza (that's me)
Founder
12-year POD seller. Multiple 7-figure revenue. Professional graphic designer. Full-time Belize islander with a new beachfront T-shirt shop 🏴☠️
Daily access + weekly coaching sessions
Juna Duncan
DESIGN LEVEL UPS
POD seller since 2005. 180,000+ YouTube subscribers (@detourshirts). Hundreds of thousands of shirts sold.
Every other Wednesday @ 12:30pm EST
Em Bannister
Shopify & Social Media
10+ years self-employed. 8M rolling Facebook reach. Started POD late 2024, Shopify shop pulling consistent 5-figure months since Feb 2025
Thursdays @ 9am EST
Mark Rosales
Digital Downloads & Automation
1,100+ Etsy sales in under 5 months. Zero ads. Systems and automation expert. Former #13 ranked t-shirt seller on eBay USA. Automated Etsy listing and has not missed a day in over a year.
Tuesdays @ 9am EST
WHAT HAPPENS EACH WEEK
You've probably bought a course before. Here's why this is different.
DIFFERENT
WHAT'S INCLUDED
Live Design Level-Ups (6+ per month) - Jay and Juna redesign YOUR designs live. You keep the new versions.
Special Guests
Weekly Group Coaching Calls - Real sessions, every week.
Etsy Quick-Start Guide for POD - 6-module course.
Monthly Design Training + Live Q&A
Jay's All-Time Best-Selling T-Shirt Layouts
Niche & Design Research Sessions - Watch the process live.
My Golden Rules of POD
Monthly Shop Reviews - Submit your shop for live feedback from the community.
Ideal Customer Workbook
Etsy & Shopify Shop Reviews
Etsy Treasure Map + Amazon Merch Maker's Map - Step-by-step guides for every stage.
Amazon AND Etsy Ads Training
Proven Customer Service Scripts
Ask Me Anything Calls
Tool & Resource Discounts
KEEPING IT REAL
There's a lot of noise in the Print On Demand space. Let's clear it up.
"You can make money overnight."
It takes real work and real time to build a POD business. Anyone saying otherwise is selling something. I'll give you a realistic timeline and the roadmap to get there.
"Just hit publish on 1,000 designs."
Volume without quality is a waste of time. You don't need 2,000 listings. You need the right ones. I'll show you how to create designs that actually sell.
"It's passive income from day one."
The beginning requires active work. Full stop. Once things are running, it gets easier - but I won't lie to you about the starting line.
"You don't need design skills."
Kinda true - AI has come a long way, BUT - having attractive, unique designs is the single biggest factor in POD success. I'll teach you what makes designs sell, and how to replicate your wins.
"It's completely free to start."
There are costs involved. I'll make sure you understand them upfront and price for actual profit.
What Our members Say
These are real results from real members — better designs, smarter strategy, and consistent progress. When you have support every week, things start to click.
"Yesterday (Sunday, Nov 16), I hit a new order high for the day of 17 orders. I am counting orders for this since I've had a day where 1 order was 30 shirts, so my sales item number was higher, but since this is 17 different customers, it counts as a win. It's bittersweet too, as last year I made 17 sales in the entire month of November."
Jen
MEMBER
This is what "sticking to the plan" looks like… This member was ready to quit after a dismal Q4. But look at that hockey stick in Q1
Em
MEMBER
"Quick Q1 comparison (2025 vs 2026)… and I'm kinda blown away:
2025 - 168 sales | $6,924
2026 - 324 sales | $23,670
That's a +93% increase in sales and a +242% increase in revenue
So not only am I selling more… I'm making WAY more per order (hello group orders) I joined Jay's group at the end of Feb 2025, and I know that's a big part of this growth comes from finally getting focused, staying in my lane, and actually implementing instead of overthinking everything. Still a lot to learn, but this gave me a huge confidence boost going into Q2. "
Tina
MEMBER
This group is hands down the best decision I made last year. I know that I wouldn't even be writing about Q4 updates or celebrating the improvements because I would have quit by now. So thankyou, Jay most of all for this group, and thank you to everyone who show upk shares, and gives upa little piece of their "part" in this whole POD world.
Holly
MEMBER
"My goal was to hit 700 sales (105 this month), and it looks like I should reach it before Friday, possibly even Wednesday! I had 48 sales this week OMG, I don't know how you guys keep this up all year round - it was a bit overwhelming but really nice, and I'm super happy."
Krystyna
MEMBER
I got a message (Ranking #2 in her shop's category on Etsy!!!) yesterday to show me this and I CANNOT BELIEVE IT! I'M SO EXCITED! YOU ARE AN AMAZING PERSON AND THE REASON THIS HAS HAPPENED! Thank you. sooooooooooooooooooooooo much for all of your help and advice!!!!!!!!!
LIZ
MEMBER
"I woke up to 3 orders this morning between my 2 shops. That's always nice! ticket items at about 6 bucks each. And then I looked at my POD chaching! SOMEONE BOUGHT 11 INDIVIDUAL ITEMS from me, including 7 I've never sold before! One I had literally talked to my mom about last night and was considering redesigning."
Jessica
MEMBER
Got the news today that the Savanah Bananas Pep Band loves the design and they are ready to make an order! I am going to order a sample for myself and then make a private Etsy listing. What is crazy is I checked with some local printers and none are cheaper than Printify with Printify Plus.
Bryan
MEMBER
At the beginning of the year Jay asked us all to list what our goals for the year were and I had said: "to sell $100K stuff" and I remember his response verbatim: "Lofty, but doable". Even though I've been whining about sales slowing down, I have reached that goal NINE MONTHS INTO 2025! I have sold over $100K on Etsy in the first 3/4 of the year! I can't tell you guys how much I appreciate all of the support and direction from this group! It is as much my win as it is yours! This is absolutely the best group EVER! If I can do it, you can do it too.
Liz
MEMBER
Biggest milestone yet - my first $10k revenue month (and there's still a whole week left!). That's already a 22% jump from last month. Honestly, it feels a little surreal… like I keep waiting for the other shoe to drop. But wow!
Joan
MEMBER
We Answer Any Question
No guesswork here. We’ve answered the most common questions about The Shirtheads and The Inner Circle so you know exactly what you’re getting—how it works, what you’ll learn, and how it helps you grow your POD business.
The Shirtheads
What is The Shirtheads and what do I get?
How much does it cost?
Do I need design experience?
What platforms does this work for?
How do I get my design redesigned?
Can I really cancel anytime?
The Inner Circle
What's the difference between The Inner Circle and The Shirtheads?
How much does it cost?
Who are the coaches and what's the schedule?
Will this actually help me make sales?
Is this beginner-friendly?
What if I'm stuck in tutorial hell from YouTube?